Few people are aware that today’s busy digital landscape is responsible for about 2 % of global greenhouse gas emissions – about as much as air travel. For each megabyte of data downloaded, an average of 19 grams of CO₂ is released into the atmosphere. That’s 500 kg of CO₂ per year for an average internet user!
Presenting: EQ Mode.
The free Chrome plugin combines intelligent design and technology elements to help users reduce the amount of unnecessary data downloaded during browsing – a small but significant shift towards a more intelligent use of electricity.
Agency: elbkind Berlin
Adrian Finzelberg / Creative Director
Andrey Potekhin / Art Director, UX Designer
Will Munhoz / Developer
Lilli Owsianowski / Copywriter
Thijs Dankers / Social Media Manager