Alice Ai

Role

Role

CREATIVE DIRECTOR, COMMUNICATION STRATEGIEST

Shaping communication for Alice’s AI ecosystem, from the AI assistant to hardware.

For the launch of the first AI headphones, I worked as part of a larger team on the communication strategy and the launch campaign. I helped define the product’s positioning and value proposition and rolled the idea out across the full funnel, down to POS and marketplaces.

For the launch of the first AI headphones,
I worked as part of a larger team on the communication strategy and the launch campaign. I helped define the product’s positioning and value proposition and rolled the idea out across the full funnel, down to POS and marketplaces.

PROJECT 2
PRODUCT CAMPAIGN

PROJECT 2
PRODUCT CAMPAIGN

For the launch of the first AI headphones, I worked as part of a larger team on the communication strategy and the launch campaign. I helped define the product’s positioning and value proposition and rolled the idea out across the full funnel, down to POS and marketplaces.

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