PIK
HEAD OF COMMS, CREATIVE DIRECTOR, HEAD OF CREATIVE STUDIO
Developed an in-house creative studio for one of the biggest European homebuilding companies, helped to shape brand platform and was responsible for the whole communication
of the brand as a creative director and head of communication
Working with PIK wasn’t just about creating ad campaigns; it also involved building an internal creative studio for the brand and leading the company’s entire communications efforts. I was integral in crafting marketing and brand strategies and devising and implementing communication strategies over the course of a year. I’ve also orchestrated and executed numerous brand communication campaigns.
Social media and website
PIK Standard comprises a set of quality standards integrated into every project undertaken by PIK. For instance, it is mandatory for each apartment block to feature its own small park in the yard and a playground. Additionally, all roads within the complex are designed without boundaries to ensure easy accessibility for trolleys and wheelchairs. In this campaign, we highlight our key product propositions by showcasing the lives of our residents.
PROJECT 3
PIK Furniture
In 2021, PIK introduced a furniture collection that can be purchased with an apartment. The main advantage
is that all the sizes and proportions of the furniture have been specifically made for the apartment you bought.
PIK furniture. Created with the apartment.
PROJECT 4
PIK OBJECTS
In collaboration with our design department, we created interior objects. These objects are another integral part of the PIK brand universe, designed to integrate seamlessly into our residents' daily lives. Although we have not yet fully launched the entire product line, our initial plan was to introduce three simple yet functional products: a tray, a lamp, and a vase.
